Nothing beats an arena full of loud, cheering fans so this year we did everything we could to make Scotiabank Centre safe and alive with excitement. As our doors re-opened to the public, we worked closely with our partners to make sure Scotiabank Centre was a place where our community felt welcome and safe.
IN SAFE HANDS
Knowing health and safety was the top priority, we worked closely with Public Health and our partners to adapt and implement all the protocols necessary to give our fans the confidence they need to feel safe and welcome.
Whether it was implementing dedicated entrances for fans by section, creating specific zones and designated food & beverage areas, or enhanced messaging and signage, our team rose to the occasion with creative solutions.
“If there’s one thing we’ve learned, it’s the importance of being adaptable and sometimes getting creative - often at a moment’s notice! I’m very proud of our team, both off the ice and on, with how we worked together and focused our collective efforts on making sure our fans had the best gameday experience possible,”
-Brian Urquhart, President, Halifax Mooseheads
Fan communication became more important than ever as we made sure everyone knew what to expect when they came to an event. We had an “all-hands-on-deck” approach at Scotiabank Centre, keeping fan communication and guest experience at the forefront along every step of the journey – from the ticket purchase to event day and when they arrived on site.
GIVING THE VIP TREATMENT
Getting back to hosting live events again was cause for celebration and we wanted to find a way to give fans a special experience. That’s why we relaunched our That’s The Ticket contest in partnership with Rogers to promote our upcoming events and give lucky winners from across the province a chance to win a packaged experience and tickets to one of many live events we had throughout the year and celebrate enjoying live events once again!